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L'Oreal Paris Makeup Rouge Signature Matte Lip Stain, I Rule

4.1 4.1 out of 5 stars 10,157 ratings

To see product details, add this item to your cart. You can always remove it later.
I Rule
0.23 Fl Oz (Pack of 1)

Purchase options and add-ons

Brand L’Oréal Paris
Color I Rule
Skin Type All
Item Form Liquid
Finish Type Matte

About this item

  • Weightless Matte Lip Stain: Introducing Rouge Signature Matte Lip stain, the first lip stain from L’Oreal Paris that delivers the high color impact of a liquid lipstick with the no makeup feel of a lip stain
  • Lasting Lip Color: The unique precision applicator shapes and lines lips for a precise and perfectly applied lip; Find your shade from bold reds, to wearable nudes and pinks, to plums and purples
  • The Perfect Shade: We offer lipstick in every format: liquids, bullets and melty balms for maximum impact; With shades from bold reds to barely there nudes, find the perfect shade and format for you
  • All Things Beauty: Keep your beauty stash stocked with the best; We have a variety of products to help you achieve any look - whether you need eye makeup for a killer cat eye or face makeup for a flawless complexion
  • L'Oreal Innovation: As the biggest beauty brand in the world, we have an unparalleled commitment to combining the latest in technology with the highest in quality for the ultimate in luxury beauty

Introducing Ralph Lauren Fragrances Polo 67
A bold, bright fragrance for the man who dares to dream. Shop now

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Ships from and sold by Shimmer and Chic.
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From the manufacturer

loreal lipstick, rouge signature, liquid lipstick, matte liquid lipstick, lightweight, nude lips

Rouge Signature Matte Colored Ink

loreal lipstick, rouge signature, liquid lipstick, matte liquid lipstick, lightweight, nude lips

matte liquid lipstick

loreal lipstick, lasting matte liquid lipstick, rouge signature, matte ink,

Bare-Lip Sensation. High Impact Matte.

Less texture*, more color: Rouge Signature is a lightweight matte colored ink that delivers intense pigment loads with a weightless, bare-lip sensation. This ultra-comfortable liquid lipstick provides lasting matte color and infuses lips with a healthy, even dye of color. *vs Colour Riche Original Lipstick.

Find Your Signature Shade.

The 'no makeup' feel of a stain combined with the color impact of a liquid lipstick. Find your signature shade from our captivating range from bold reds to nude shades and vamp-y plums.

Precise Applicator Shapes & Lines Lips.

Sign your lips in bare lip sensation and create your own signature look. Use with our precision applicator to shape and lines lips for a precise and perfectly applied lip.

best long lasting full coverage foundation best eye brow gel best volumizing mascara best matte lipstick
Infallible Fresh Wear Unbelieva-brow Lash Paradse Rouge Signature
Customer Reviews
4.5 out of 5 stars
18,674
4.1 out of 5 stars
6,952
4.4 out of 5 stars
80,098
4.1 out of 5 stars
10,157
What It Is Foundation Brow Gel Mascara Lip Stain
Perfect For Achieve a flawless, long lasting complexion Sculpting your dream brows Volumizing and thickening Lashes Creating a bold, matte lip
What It Does Our Most Lightweight, Breathable Longwear Foundation in 30 Shades. Longwear brow gel to fill and thicken, for Enhanced brows up to 48 hours, Voluptuous volume and eye lengthening mascara gives feathery soft eye lashes with no flaking or clumping. Lightweight matte colored ink that delivers a stain-like feel with the color impact of a liquid lipstick

Product Description

Less texture*, more color: Rouge Signature is a lightweight matte colored ink that delivers intense pigment loads with a weightless, bare-lip sensation. This ultra-comfortable liquid matte colored ink provides lasting matte color and infuses lips with a healthy, even dye of color. The no makeup feel of a stain combined with the color impact of a liquid lipstick. Find your signature shade from our captivating range. Use with our precision applicator to shape and lines lips for a precise and perfectly applied lip.
*Vs. Colour Riche Original Lipstick.

Product details

  • Product Dimensions ‏ : ‎ 0.79 x 0.73 x 4.27 inches; 0.63 ounces
  • Item model number ‏ : ‎ 071249369913
  • UPC ‏ : ‎ 071249369913
  • Manufacturer ‏ : ‎ L'Oreal Paris
  • ASIN ‏ : ‎ B07H5TCKH2
  • Customer Reviews:
    4.1 4.1 out of 5 stars 10,157 ratings

Compare with similar items

This Item
L'Oreal Paris Makeup Rouge Signature Matte Lip Stain, I Rule
L'Oreal Paris Makeup Rouge Signature Matte Lip Stain, I Rule
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Details
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Price-29% $8.52
List:$11.99
-29% $9.97
List:$13.99
-18% $8.99
List:$10.99
$9.90-22% $10.97
List:$13.99
$4.90
Price Per Unit$70.71 / Fl Oz
Delivery
Get it Apr 1 - 3
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it Apr 1 - 3
Customer Ratings
Moisturizing
3.3
3.7
3.2
3.5
4.0
4.6
Longevity
3.3
3.8
4.3
3.3
4.0
Value for money
3.3
4.3
4.5
4.1
Sheerness
3.2
3.9
3.2
4.6
Flattering
3.9
4.0
3.9
Sold By
Shimmer and Chic
Amazon.com
Amazon.com
CLUBCLIO
Amazon.com
Mommy Dezarn's Miscellaneous
form
Liquid
Crayon
Liquid
Liquid
Liquid
Liquid
finish type
Matte
Matte
Matte
Velvet
Matte
size
0.23 Fl Oz (Pack of 1)
0.06 Ounce (Pack of 1)
0.17 Fl Oz (PACK OF 1)
0.14 Fl Oz (Pack of 1)
0.17 Fl Oz (Pack of 1)
0.18 Fl Oz
sun protection
0
0
0
skin tone
All
All
All
All
All
skin type
All
All, Combination
All
Combination
All, Combination
All

Important information

Ingredients

G902927 INGREDIENTS AQUA / WATER / EAU DIMETHICONE OCTYLDODECANOL ISODODECANE BUTYLENE GLYCOL ALCOHOL ACRYLATES/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER CETYL PEG/PPG-10/1 DIMETHICONE TRIMETHYL PENTAPHENYL TRISILOXANE DISTEARDIMONIUM HECTORITE POLYGLYCERYL-4 ISOSTEARATE MAGNESIUM SULFATE PHENOXYETHANOL PROPYLENE CARBONATE SYNTHETIC FLUORPHLOGOPITE PEG/PPG-18/18 DIMETHICONE ALUMINA DISODIUM STEAROYL GLUTAMATE ALUMINUM HYDROXIDE LINALOOL PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE TOCOPHEROL PARFUM / FRAGRANCE [+/- MAY CONTAIN / PEUT CONTENIR CI 77891 / TITANIUM DIOXIDE CI 77491, CI 77492, CI 77499 / IRON OXIDES CI 45410 / RED 28 LAKE CI 15850 / RED 7 CI 45380 / RED 22 LAKE CI 15985 / YELLOW 6 LAKE CI 42090 / BLUE 1 LAKE CI 19140 / YELLOW 5 LAKE ] FIL CODE B223640/1

Directions

Apply starting in the center of your upper lip. Work from the center to outer edges of your lips, following the contour of your mouth. Then glide across the bottom lip and fill in. To take off, use an oil-based makeup remover or our waterproof Micellar Water for best results.

Looking for specific info?

Customer reviews

4.1 out of 5 stars
4.1 out of 5
10,157 global ratings

Customers say

Customers like the color, texture, and applicator of the lip color. For example, they mention it's a beautiful color, it doesn't look orangey or too bluish, and it feels smooth. They also like the applicators, and ease of use. That said, opinions are mixed on durability, quality, moisture, and stain resistance.

AI-generated from the text of customer reviews

417 customers mention313 positive104 negative

Customers like the color of the lipstick. They say it's a beautiful color, not orangey or too bluish, and it'll last all day. Customers also appreciate the intense matte pigment, which makes their naturally nonexistent lips look like they have lips. Overall, customers are happy with the color and recommend it to others.

"...The color is very flattering and barely needs a touch up after drinking or eating! The triangle applicator is almost foam feeling and glides on well...." Read more

"...This does a good job on that count. Dries matte and the color is pretty. Does not last the whole day though." Read more

"Nice shade and easy to apply" Read more

"...And sadly WAY too orange. 426 I am worth it AND 452 Empowered are THE SAME bright red/orange non-returnable COLORS!..." Read more

91 customers mention77 positive14 negative

Customers like the texture of the lip color. They say it feels smooth, nice, and soft. They also appreciate the softness of the applicator and shape. Some say the color is just a bit off, but overall, they like the feel and coverage of the product.

"...The triangle applicator is almost foam feeling and glides on well. Photo collage is the same day, indoor vs natural lighting" Read more

"It goes on smooth but after a short time it gets gummy and sticky. It's not a long last lipstick." Read more

"...These set and wear so well and it feels like there's nothing on. I can apply and reapply lip balm on top of them all day as needed...." Read more

"...With this brand, it goes on very "loose" and wet. Very easy to apply and can be fixed if a mistake is made...." Read more

60 customers mention56 positive4 negative

Customers like the applicator of the lip color. They say it's great, amazing, and genius. They also say the lipstick is perfect, buildable, and long-lasting. Customers also mention that the app is fine, but takes a bit to dry.

"This shade is a masterwork. It is great for everyday use and also work very well for events. Awesome for brown skin." Read more

"The applicator is great and the color is ok. It doesn’t last. Have to constantly reapply." Read more

"...The product itself is just okay. Applicator and application are fine but takes a bit to dry and doesn’t really stain your lip...." Read more

"...For sake of others who want neon pink lips- the applicator is nice and it definitely stains your lips." Read more

53 customers mention47 positive6 negative

Customers find the lip color easy to apply. They say it applies effortlessly in one swipe, and requires little product application. Some customers also mention that the product goes on smoothly and looks great.

"...The color is very flattering and barely needs a touch up after drinking or eating! The triangle applicator is almost foam feeling and glides on well...." Read more

"Nice shade and easy to apply" Read more

"...For me, these stains require so little product application and then I blot/press it into my lips with my finger...." Read more

"...With this brand, it goes on very "loose" and wet. Very easy to apply and can be fixed if a mistake is made...." Read more

290 customers mention139 positive151 negative

Customers are mixed about the durability of the lip color. Some mention that it stays for a long time, while others say that it doesn't last all day. The applicator is the greatest thing about this product. However, longevity left a lot to be desired.

"...I like the color, but for me it didn’t stay on long. I also wasn’t fond of the applicator...." Read more

"...It does stay even after eating but do apply a little more" Read more

"It just doesn't last as long as I would like. I would say three or four hours...." Read more

"This is a nice product. It stays on a very long time but does transfer to my coffee mug in the morning...." Read more

169 customers mention61 positive108 negative

Customers are mixed about the quality of the lip color. Some mention that the product itself is fine, while others say that they received the wrong color. The product is easy to use and doesn't cake up or flake off. However, some customers say that the content seems thin and inferior, it didn't live up to the description, and was damaged upon arrival.

"...Cons: I gave it 1 star for moisturizing as it does not do that at all and seems to be drying up my lips like crazy in the two days I’ve tried..." Read more

"This a great product! Lipstick stays on and it maintained some coral tones." Read more

"...It was easy to apply and looked good until I had breakfast. It came off on my teacup, and I apparently licked the rest off, because it was gone by..." Read more

"...But 2 of them were still ok, 2 is horrible and they do not offer refunds or replacements...." Read more

162 customers mention73 positive89 negative

Customers are mixed about the moisture of the lip color. Some mention that it doesn't dry out their lips, while others say that it's a bit drying and takes a while to dry.

"...It's slightly drying but I can always top it with a lip balm or gloss it absolutely needed but I love the color payoff and the lasting time that I..." Read more

"...It is sheerer/ thinner and dries quickly." Read more

"...moisturizing as it does not do that at all and seems to be drying up my lips like crazy in the two days I’ve tried it...." Read more

"...This is weightless on the lips. It did not leave my lips feeling dry.Now, I drank water, soda, orange juice, more water, etc.,...." Read more

84 customers mention37 positive47 negative

Customers are mixed about the stain resistance of the lip color. Some mention that it's amazing, goes on creamy, and is long-lasting. However, others say that it doesn't actually stain the lips, it'll just wipe off with eating and drinking.

"This stain is moist when applied and you need to wait a few seconds to dry. I put a first coat on lightly let it dry and apply a second coat...." Read more

"...So fellow pale profilers, rejoice! This gorgeous, vivid lip stain brings our lifeless lips the color they deserve...." Read more

"...And the lip stain is sticky too...which I don't care for. For the same price, there are many better lipstick options that aren't as much trouble" Read more

"Shade: I ENJOYIt applies like a watery lip stain. The first coat was the way stains typically look on me...." Read more

Stays All day
5 Stars
Stays All day
Love this product, originally I bought for dance competition. It goes on easily, not tacky at all, no transfer onto outfits or smearing with perspiration. The color is very flattering and barely needs a touch up after drinking or eating! The triangle applicator is almost foam feeling and glides on well. Photo collage is the same day, indoor vs natural lighting
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Top reviews from the United States

Reviewed in the United States on March 18, 2024
Color: DiscoveredSize: 1 Count (Pack of 1)Verified Purchase
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5.0 out of 5 stars Stays All day
Reviewed in the United States on March 18, 2024
Love this product, originally I bought for dance competition. It goes on easily, not tacky at all, no transfer onto outfits or smearing with perspiration. The color is very flattering and barely needs a touch up after drinking or eating! The triangle applicator is almost foam feeling and glides on well. Photo collage is the same day, indoor vs natural lighting
Images in this review
Customer image
Customer image
Reviewed in the United States on March 8, 2024
Color: I EmpowerSize: 1 Count (Pack of 1)Verified Purchase
Reviewed in the United States on October 25, 2023
Color: I RuleSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
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Reviewed in the United States on March 3, 2024
Color: I ExploreSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on February 13, 2024
Color: I EmpowerSize: 1 Count (Pack of 1)Verified Purchase
2 people found this helpful
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Reviewed in the United States on November 3, 2023
Color: EmpoweredSize: 1 Count (Pack of 1)Verified Purchase
2 people found this helpful
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Reviewed in the United States on March 13, 2024
Color: I RuleSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on March 18, 2024
Color: I RuleSize: 0.23 Fl Oz (Pack of 1)Verified Purchase

Top reviews from other countries

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Andrea Amer
5.0 out of 5 stars Just a great colour if you like these shades
Reviewed in Canada on April 14, 2023
Color: I AchieveSize: 1 Count (Pack of 1)Verified Purchase
gloria
5.0 out of 5 stars Nice true colour
Reviewed in Canada on December 28, 2022
Color: I RuleSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
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Amazon Kunde
1.0 out of 5 stars Inhalt
Reviewed in Germany on November 30, 2023
Color: 131 I CaptivateSize: 1 Count (Pack of 1)Verified Purchase
Client d'Amazon
1.0 out of 5 stars une seule fois recu
Reviewed in France on November 15, 2023
Color: 206 I ScintilateSize: 1 Count (Pack of 1)Verified Purchase
Carlota
5.0 out of 5 stars Me encanta
Reviewed in Spain on May 9, 2023

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