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Avalon Organics Therapy Thickening Shampoo, Biotin B-Complex, 14 Oz

4.3 4.3 out of 5 stars 12,799 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Hair Shampoo by Avalon Organics

Sustainability features

This product has sustainability features recognized by trusted certifications.

Safer chemicals

Made with chemicals safer for human health and the environment.

As certified by
EWG Verified EWG Verified

Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.

Learn more about this certification

Packaging efficiency

Reduced air and/or water in the product or packaging for more efficient transportation.

As certified by
Compact by Design (Amazon-developed Certification) Compact by Design (Amazon-developed Certification)

Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

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Climate Pledge Friendly

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14 Fl Oz (Pack of 1)

Purchase options and add-ons

Brand Avalon Organics
Item Form Liquid
Hair Type Fine, Thin
Scent Biotin B
Age Range (Description) Adult

About this item

  • One 14 oz. bottle of Avalon Organics Natural Biotin B-Complex Thickening Shampoo
  • Gently cleanses and nourishes fine, thinning hair to help build volume
  • Certified organic, plant-based formula made with botanicals and essential oils
  • No GMOs, parabens, harsh preservatives, synthetic colors or fragrances, or phthalates
  • Always cruelty-free, never tested on animals; recognized by the Leaping Bunny Program

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Sustainability features

Sustainability features

This product has sustainability features recognized by trusted certifications.

Safer chemicals

Made with chemicals safer for human health and the environment.

As certified by
EWG Verified EWG Verified

Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.

Learn more about this certification

Packaging efficiency

Reduced air and/or water in the product or packaging for more efficient transportation.

As certified by
Compact by Design (Amazon-developed Certification) Compact by Design (Amazon-developed Certification)

Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Learn more about this certification

Part of
Sustainability features
Climate Pledge Friendly

From the manufacturer

Avalon Organics
Avalon Organics customers walking in garden

Deep Rooted Beauty

Curated from nature’s pure resources, Avalon Organics NSF organic certified skin care, hair care and bath & body products are deep-rooted in a profound respect for the earth. Combining modern science with the botanical world, we constantly strive to perfect each formula, evolve expertise and deliver innovation. Searching out the beautifying benefits hidden within each plant, Avalon Organics thoughtfully develops formulas to not only nourish the body, but also nourish the mind and the soul.

NSF Organic

Driven by a dedication to organic agriculture and formula transparency, all Avalon Organics products are certified to the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients*. Through this honest, transparent process, the Avalon Organics brand creates products that are safe, effective and conscious of the greater good.

*Claim approval was given on April 11, 2011 from QAI with certificate ID C01655324-NSF3HNPC-5.

Cruelty Free

Humbled by a profound respect for all living beings, Avalon Organics products are vegan and cruelty-free.* The Avalon Organics brand never tests products on animals, and will only source ingredients that the supplier can document are not tested on animals. This commitment to kindness is represented by the leaping bunny logo that appears on product labels.

*Cruelty free certified by the CCIC on October 1st, 2008

Avalon Organics Argan Oil Damage Control Shampoo Avalon Organics Biotin B-Complex Thickening Shampoo Avalon Organics Tea Tree Mint Scalp Normalizing Shampoo Avalon Organics Strengthening Peppermint Conditioner
Avalon Organics Rosemary Shampoo, 32 fl oz Avalon Organics Rosemary Conditioner, 32 fl. oz Avalon Organics Shampoo, Clarifying Lemon, 11 Oz Avalon Organics Conditioner, Clarifying Lemon, 11 Oz
Customer Reviews
4.5 out of 5 stars
2,348
4.0 out of 5 stars
1,297
4.4 out of 5 stars
2,958
4.0 out of 5 stars
898
More Hair Care Products from Avalon Organics Formulated for thin and limp hair, this shampoo, containing a medley of Rosemary Essential Oil, Quinoa Protein, Calendula, Aloe and Vitamin E, thoroughly cleanses hair while reinforcing volume from root to tip. Formulated for thin and limp hair, this conditioner, containing a medley of Rosemary Essential Oil, Quinoa Protein, Calendula, Aloe and Vitamin E, lightly conditions hair while reinforcing volume from root to tip. Restore natural highlights and shine to dull, lackluster hair with Avalon Organics Clarifying Lemon Shampoo. Restore natural highlights and shine to dull, lackluster hair with Avalon Organics Clarifying Lemon Conditioner.

Focus on sustainability

Compact by design from Climate pledge friendly. Certified by Amazon.

Small changes in product size & weight lead to lower carbon emissions.

We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Here are a few of the many ways products can qualify:

Less packaging

Less air in container

More efficient shape

Waterless technology

Product Description

Gently cleanse and nourish fine, thinning hair with Avalon Organics Biotin B-Complex Thickening Shampoo. Made with organic botanicals and essential oils, this pH balanced formula deeply conditions hair from the follicle through the entire shaft to invigorate the scalp and enhance hair volume. A carefully balanced blend of biotin, saw palmetto, quinoa protein and vitamin E work in harmony to strengthen hair strands and help build body, leaving hair feeling thicker and softer. This EWG VERIFIED, certified organic shampoo is made with non-GMO ingredients and no parabens, harsh preservatives, synthetic colors or fragrances, or phthalates. It is also vegan and not tested on animals. Includes one 14 oz. bottle of Avalon Organics Biotin B-Complex Thickening Shampoo. Curated from nature’s pure resources, Avalon Organics NSF organic certified skin care, hair care and bath & body products are deep-rooted in a profound respect for the earth. Combining modern science with the botanical world, we constantly strive to perfect each formula, evolve expertise and deliver innovation. Searching out the beautifying benefits hidden within each plant, Avalon Organics thoughtfully develops formulas to not only nourish the body, but also nourish the mind and the soul.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 1.97 x 1.97 x 5.51 inches; 1 Pounds
  • Item model number ‏ : ‎ AV36102
  • UPC ‏ : ‎ 654749361016 654749361023
  • Manufacturer ‏ : ‎ Avalon
  • ASIN ‏ : ‎ B0016BC2BM
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.3 4.3 out of 5 stars 12,799 ratings

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Avalon Organics Therapy Thickening Shampoo, Biotin B-Complex, 14 Oz
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Price-9% $9.97
List:$10.99
-27% $25.96
List:$35.43
-7% $18.44
List:$19.75
-14% $9.50
List:$10.99
$13.66$9.99
Price Per Unit$0.71 / Fl Oz$0.62 / Fl Oz$0.66 / Fl Oz$0.68 / Fl Oz$0.98 / Fl Oz$0.91 / Ounce
Delivery
Get it as soon as Tuesday, Mar 26
Get it as soon as Tuesday, Mar 26
Get it as soon as Tuesday, Mar 26
Get it as soon as Tuesday, Mar 26
Get it as soon as Tuesday, Mar 26
Get it as soon as Tuesday, Mar 26
Customer Ratings
Scent
4.0
3.8
4.5
4.0
4.5
Volume control
3.8
3.0
3.2
5.0
Moisturizing
3.6
2.8
4.0
3.0
Value for money
4.2
3.6
4.5
Sold By
Amazon.com
greenBulk
My Great Goods
Amazon.com
westlake
S. Republic
hair type
Fine, Thin
Dry
Fine
Dry
Dry
All
scent
Biotin B
Mint
Tea Tree Mint
Mint
Rosemary
active ingredients
vitamin e,potassium sorbate,sodium,panthenol,calendula,niacin
tea tree oil,chamomile,tea tree
aloe barbadensis leaf juice,benzyl alcohol,bisabolol,citric acid,eucalyptus,ginger,glycerin,lemon,limonene,panthenol,potassium sorbate,rosemary
aloe barbadensis leaf juice,benzyl alcohol,bisabolol,camphor,chamomile,citric acid,citronellol,eucalyptus,glycerin,limonene,linalool,potassium sorbate,rosemary,sodium benzoate,sodium chloride
aloe barbadensis leaf juice,benzyl alcohol,bisabolol,camphor,chamomile,citric acid,citronellol,glycerin,limonene,linalool,potassium sorbate,rosemary,sodium benzoate,sodium chloride
vitamin e
liquid volume
414 milliliters
14 fluid ounces
828 milliliters
14 milliliters
14 fluid ounces
11 fluid ounces
form
Liquid
Liquid
Liquid
Liquid
Liquid
Liquid
target species
Human
Human
Human
Human
Human
Human
suitable hair color
all hair colors
all hair colors
all hair colors
all hair colors
all hair colors
all hair colors

Important information

Indications

Hair Care

Ingredients

Aloe Barbadensis Leaf Juice (Certified Organic Ingredient), Aqua (Water), Coco-Glucoside, Sodium Laurylglucosides Hydroxypropylsulfonate, Glycerin, Sorbitan Oleate Decyl Glucoside Crosspolymer, Xanthan Gum, Cedrus Atlantica Bark Oil, Citrus Aurantifolia (Lime) Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Citrus Paradisi (Grapefruit) Peel Oil, Eucalyptus Globulus Leaf Oil, Juniperus Virginiana Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Zingiber Officinalis (Ginger) Root Oil, Avena Sativa (Oat) Kernel Extract (Certified Organic Ingredient) (Known as Biotin Carrier Product is Preserved with Sodium Benzoate), Calendula Officinalis (Calendula) Flower Extract (Certified Organic Ingredient), Chamomilla Recutita (Matricaria) Flower Extract (Certified Organic Ingredient), Chenopodium Quinoa Seed (Certified Organic Ingredient), Citrus Grandis (Grapefruit) Fruit Extract, Daucus Carota Sativa (Carrot) Root Extract (Certified Organic Ingredient) (Known as Biotin Carrier Product is Preserved with Sodium Benzoate), Persea Gratissima (Avocado) Fruit Extract (Certified Organic Ingredient) (Known as Biotin Carrier Product is Preserved with Sodium Benzoate), Rubes Idaeus (Raspberry) Fruit Extract (Certified Organic Ingredient) (Known as Biotin Carrier Product is Preserved with Sodium Benzoate) Serena Serrulata Fruit Extract Certified Organic Ingredient) (Saw Palmetto Extract), Solarium Lycopersicum (Tomato) Fruit/Leaf/Stem Extract (Certified Organic Ingredient) (Known as Biotin Carrier Product is Preserved with Sodium Benzoate), Tocopheryl Acetate, Alcohol (Certified Organic Ingredient), Beta-Caryophyllene, Citric Acid, Inulin (Certified Organic Ingredient), Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Limonene.

Directions

Massaging through wet hair creates a rich, cleansing lather. Following with Biotin B-Complex Thickening Conditioner after rinsing produces the best results.

Legal Disclaimer

These statements have not been evaluated by the Food & Drug Administration. This products is not intended to diagnose, cure, mitigate, treat, or prevent any disease.

Looking for specific info?

Customer reviews

4.3 out of 5 stars
4.3 out of 5
12,799 global ratings

Customers say

Customers like the quality, smell and cleaning of the shampoo. For example, they mention it's pleasantly surprised by its qualities, cleans well and is good for doing a deep clean. They appreciate softness, ingredients and shine. That said, some complain about the dryness and thickness.

AI-generated from the text of customer reviews

738 customers mention540 positive198 negative

Customers like the quality of the hair product. They say it's a wonderful hair product that makes their hair feel full and healthy. Customers also appreciate the ingredients in the product, saying it smells amazing. They mention that the conditioner is amazing and works well for them.

"...good value because it does not irritate your scalp and the bottle lasts for quite a while...." Read more

"...was not expecting miracles from a shampoo, I have been pleasantly surprised by its qualities. I will buy it again!" Read more

"Very strange reaction to this shampoo. I thought for sure, it being organic with good ingredients, it would love my hair and scalp...." Read more

"...use of shamp/cond & Maxi Hair, my hair is smoother, softer, shinier stronger, doesn't have a bad smell, still not weighty & continues to be..." Read more

505 customers mention371 positive134 negative

Customers like the smell of the shampoo. They say it has a simple smell, and is not overly potent with fragrance. Customers also mention that it does not contain sulfates, parabens, or synthetic fragrances.

"...This shampoo has a fresh, clean scent, a nice foam, doesn’t weight my hair down, and compare with other shampoos that I have tried, it gives a bit..." Read more

"...The bottles are SMALL so I'm not using it carelessly. The smell is not flowery & fun, but it's more medicinal in scent, not overpowering...." Read more

"Strong smell, which IMO is okay-like limes and some kind of chemical, maybe a little like Mountain Dew?..." Read more

"...It smells lovely and leaves my hair soft and clean with no build up" Read more

259 customers mention214 positive45 negative

Customers like the cleaning of the shampoo. They mention that it cleans their hair well, leaves it silky, and is good for doing a deep clean once a week to remove all impurities. They also say that it's great as cleansing their scalp and hair, making their hair fuller, clean, and manageable.

"...like most shampoos, so don't expect tons of suds... It cleans better than most shampoos. I have fine silky hair...." Read more

"...It smells lovely and leaves my hair soft and clean with no build up" Read more

"...We don't need alot of shampoo to get into the scalp, and it rinses well...." Read more

"Good product; leaves my hair feeling fresh and clean. No overwhelming scents like some other shampoo...." Read more

248 customers mention184 positive64 negative

Customers like the softness of the shampoo. They say it leaves their hair feeling silky and clean. They also say it's gentle on the hair and doesn't feel like most shampoos. Customers also mention that the product is very moisturizing.

"...every 3-4 months for my husband and myself.. This shampoo doesn't feel like most shampoos, so don't expect tons of suds... It cleans better than..." Read more

"......" Read more

"...It smells lovely and leaves my hair soft and clean with no build up" Read more

"...It stripped all the natural oils away and made it hard to even run my fingers through my hair...." Read more

241 customers mention211 positive30 negative

Customers like the ingredients in the shampoo. They mention it has much more natural ingredients, an impressive blend of organic ingredients, including B vitamins and essential oils, and it works fast. Customers also appreciate the clean, good ingredients and the nice lather. Overall, customers are happy with the product's natural, healthy, and nourishing ingredients.

"This is a great product for hair and scalp health. The bottle is convenient...." Read more

"...rcvd two complements on my hair this past week, about how shiny &healthy it looks!..." Read more

"This shampoo is our go to because it doesn't contain the sulfates or parabens, but lathers up well...." Read more

"...have noticed it thickening my hair but I like the smell and the clean ingredients." Read more

201 customers mention159 positive42 negative

Customers like the shine of the product. They mention that it makes their hair look good, shiny, and fuller. Some say that the product helps thicken the appearance of their hair.

"...Did I get more hair? I am not sure but, my hair looks fuller...." Read more

"...I rcvd two complements on my hair this past week, about how shiny &healthy it looks!..." Read more

"Nice, low scent. Good volume" Read more

"...While it cleans for sure, it leaves wet and towel-dried hair squeaky, which can mean it is stripping it of beneficial oils...." Read more

472 customers mention325 positive147 negative

Customers are mixed about the thickness of the shampoo. Some mention that it makes their hair thicker, while others say that it leaves their hair thin looking and feeling.

"...19 days in, w/ consistent use of shamp/cond & Maxi Hair, my hair is smoother, softer, shinier stronger, doesn't have a bad smell, still not weighty..." Read more

"...my new found issue and I’m excited to report that it is definitely helping with hair loss...." Read more

"...Even with just one use, it managed to make my hair awful. I persisted. Thought I was just paranoid, so tried it a second time. Same results...." Read more

"...Since using the shampoo I have farrr lesss hair loss when washing and brushing, my hair is stronger, its thicker and i dont have to wash it as much...." Read more

327 customers mention42 positive285 negative

Customers are dissatisfied with the dryness of the shampoo. Some say that it leaves their hair dry and brittle, while others say that they are surprised it does not moisturize their scalp. They also mention that the shampoo is very watery and seems to evaporate quickly.

"...is GREAT for clearing up any residue on my scalp, BUT it is drying out my hair. I have to rotate my use of this and the conditioner...." Read more

"The shampoo dries my scalp. I had not expected that with an organic product." Read more

"...I have noticed my waves are not as wavey since using and my hair feels dry when coming out the show but what i do to combat that is put Jojoba oil..." Read more

"There is no moisturizing going on here. This could almost be categorized as a dish detergent. Very strong...." Read more

Check the Lot or Batch # at the bottom to make sure it’s NOT FAKE
5 Stars
Check the Lot or Batch # at the bottom to make sure it’s NOT FAKE
The very first one I tried from Costco worked remarkably well - hair got thick, shiny, and just overall healthy. It wowed me so much that I vowed never to switch brands again. For whatever reason, Costco discontinued it, so I had to get the second one from Amazon. It performed so distinctly different from the shampoo from Costco. Even with just one use, it managed to make my hair awful. I persisted. Thought I was just paranoid, so tried it a second time. Same results. Ditched it altogether because I thought the company just changed the formulation. Been on different brands since then, but haven’t had much luck. For whatever reason, I still have the barely used shampoo bottle from Amazon and thought to check the Lot #. Lo and behold, nothing came up which means it’s fake. So I rushed and got a new shampoo/conditioner duo in-store from Whole Foods. Ran their Lot #s and manufacture info came up. Yes - they’re authentic!!! I hope and pray that my new bottles will perform just as well if not better than the ones I got from Costco a few years back.TL;DR: Check the Lot # of your bottle to make sure you didn’t get a fake. An authentic bottle of Avalon Organics was by far the BEST for my hair and I’ve tried both cheap and expensive brands.
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Reviewed in the United States on February 18, 2024
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Farida Yakobi
4.0 out of 5 stars Didn’t do much
Reviewed in the Netherlands on January 12, 2024
Size: 14 Fl Oz (Pack of 1)Verified Purchase
Martin
5.0 out of 5 stars Meilleur shampoing jamais utilisé.
Reviewed in France on December 23, 2023
Size: 14 Fl Oz (Pack of 1)Verified Purchase
2 people found this helpful
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Salvador Llorca Borrás
5.0 out of 5 stars Buen producto
Reviewed in Spain on October 9, 2023
Size: 32 Fl Oz (Pack of 1)Verified Purchase
Chick
5.0 out of 5 stars Amazing
Reviewed in the United Kingdom on March 12, 2023
Size: 32 Fl Oz (Pack of 1)Verified Purchase
jesus
5.0 out of 5 stars Muy buen producto
Reviewed in Mexico on March 28, 2023
Size: 32 Fl Oz (Pack of 1)Verified Purchase

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