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Foundations of Business

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EAN
9781111580155
ISBN
1111580154
ISBN-10
1111580154
ISBN-13
9781111580155
Author
Robert J. Hughes, William M. Pride, Jack R. Kapoor
Publication Year
2012
Language
English
Educational Level
College Audience
Foundations of Business, 3E gives students the comprehensive preparation they'll need to SUCCEED in today's competitive business world. By providing a brief survey of the major functional areas of business, including management, marketing, accounting, finance, economics, and information technology, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids is also available within the text and on the student companion website to help you achieve SUCCESS in the course and today's competitive business world.

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