Catalogue » Books » Business & Money » Product details
Price comparison product image Full Funnel Marketing

Full Funnel Marketing

by Heinz Matt
New from:
US $11.99
Used from:
US $6.49
Shipping:
see website
Prices may incl. VAT *
Last refresh Aug/06/2018 02:10 PM
or
or
EAN
9780615664507
ISBN
0615664504
Brand
Heinz Matt
It's no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest of the way. Today's "full funnel" marketers are actively working side-by-side with the sales team throughout every stage of the buying journey and sales process, embracing revenue responsibility and measuring their impact based on not just sales pipeline contribution but marketing influence on closed business and direct revenue growth. This expanded role for modern B2B marketing organizations is transforming how the function is viewed, prioritized and funded - converting marketing from a cost center to a strategic profit center in companies big and small across all industries. This book is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach. You'll find specific, tactical and pragmatic approaches to every facet of modern marketing success, including...

Latest products for Price Comparison

* The prices and shipping costs may have changed since the last update. It is technically not possible to update the prices in real time. The time of purchase on the Website of the seller is used as the reference.