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Price comparison product image Build a Brand Like Trader Joe's

Build a Brand Like Trader Joe's

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Last refresh Aug/06/2018 02:31 PM
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EAN
9780979167331
ISBN
0979167337
Want to create a cult of customers devoted to your own brand Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.

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