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Last refresh Aug/15/2018 06:18 PM
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EAN
9783659365539
ISBN
365936553X
The retail landscape in India has undergone a stark metamorphosis over the years. Traditional "Brick and Mortar" style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth What makes these consumers "add to cart"

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