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Price comparison product image Taking to the Air: The Rise of Michael Jordan

Taking to the Air: The Rise of Michael Jordan

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EAN
9780446516297
ISBN
0446516295
The inside story of Michael "Air" Jordan's career tells how the man became an icon after intense marketing strategies played on the hoopster's skill and congeniality to sell everything from breakfast cereal to automobiles. 35,000 first printing.

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